Amazon PPC management

Give your advertising budget a clear job to do.

MAP manages Amazon campaigns around the products, priorities and constraints behind your business. Understand where spend is going, why we recommend a change and how we will judge the result.

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Scope shaped around your accountClear prioritiesDefined ownershipEvidence-led decisions

When the account needs more than another bid adjustment

Campaign performance can be limited by weak targeting, a confusing structure, shifting click costs or poor conversion. The same symptom can have different causes. We investigate before applying a standard fix.

What we manage

Campaign architecture

Organize campaigns around useful objectives, products and targeting roles so budgets and results are easier to interpret.

Search terms and targeting

Review where the account is finding relevant demand. Develop promising targets, evaluate negatives and keep exploration separate enough to understand its cost.

Bids, budgets and placements

Allocate spend using performance evidence, commercial priorities and available stock. A campaign earning more budget should have a clear reason.

Ad-format planning

Use Sponsored Products, Sponsored Brands and display options where they are available, the account is eligible and the format suits the objective. Scope and creative requirements are agreed first.

Performance reviews

Connect changes in spend, ad-attributed sales, total sales and conversion with the decisions being made. Data availability and attribution limits remain visible.

What you should be able to understand

What we are trying to improve
What changed in the account and why
Which products and targets deserve attention
Where the evidence is still incomplete
What would justify expanding, revising or stopping a test

Connected work, with clear boundaries

A listing issue can affect advertising. A stock issue can change the budget plan. We flag those dependencies and agree ownership. Full Seller Central management, creative production, DSP and additional marketplaces are included only when specified in the engagement.

Switching should start with a handover plan

We review the existing structure, account history and active tests before deciding what to preserve or change. Access is arranged through appropriate account permissions. Your team retains account ownership.

A few useful answers

Questions about management

Do you guarantee a particular ACOS or return?

No. Targets depend on product economics, objectives, competition and account conditions. We agree a measurement plan and make the decisions accountable to it.

Will you rebuild every campaign?

Only if the evidence supports it. A restructuring should solve an identifiable problem, not erase useful history for the sake of a fresh-looking account.

How are fees and reporting arranged?

Commercial terms, communication responsibilities and review cadence are agreed after the scope is clear. We do not apply an unpublished one-size-fits-all package to your account.