Product contribution in USD
Use a consistent currency and a clear view of product costs, selling and fulfillment costs, discounts and returns. A category-wide ACOS target is a poor substitute for understanding what the products can support.
Amazon PPC management for US sellers
Build the US account around the economics of your products.
Amazon US growth can involve different products, margins and acquisition costs inside the same account. MAP helps you decide where advertising has a credible job to do and where another constraint needs attention first.
Scope shaped around your accountClear prioritiesDefined ownershipEvidence-led decisions
A US marketplace plan needs its own evidence
Acquisition and branded demand
Examine the role of branded searches alongside category and product discovery. A strong blended result can still leave questions about how the business is reaching new demand.
Catalog and offer differences
A larger catalog can hide meaningful variation in conversion, availability and the product purchased after an ad interaction. Review the products behind the average.
Events and replenishment
Promotional demand and stock planning belong in the same conversation. A budget decision should reflect the products you can actually sell and the replenishment assumptions your team can support.
What working together can cover
- Sponsored Products, Sponsored Brands and eligible display planning
- Search-term, targeting and placement reviews
- Product-level budget priorities and performance context
- Listing conversion recommendations
- Seller Central coordination where included in scope
- A measurement approach that distinguishes attributed sales from total business performance
Account eligibility, creative requirements and the exact services are confirmed before work begins.
Selling in the US from another country?
The advertising plan should follow the US marketplace’s customer, product and cost context. Your operating location does not replace that analysis. We agree communication arrangements and responsibilities as part of the engagement.
A few useful answers
Questions about Amazon US support
Can you work with an existing US catalog?
Yes. The review can begin with the current structure, performance history and products that matter most to the business.
Can we use the same campaigns we run in another market?
The previous structure can provide context, but keywords, competition, pricing, offers and available features need marketplace-specific review.
Is this only for US-based companies?
No. This service concerns the Amazon US marketplace. We assess the account and work required, including for international brands selling in the US.
Your next move
Give your next US advertising decision a stronger basis.
Start with your account, your challenge and a focused free PPC audit request.
Get your free PPC audit
No password. No obligation to start management.