Measurement
ACOS, TACOS and the economics behind the sale
Understand what the ratios tell you, and what they cannot.
Amazon PPC resources
Better questions for your next account decision.
Practical guides to advertising performance, product economics and the constraints behind Amazon growth. Clear definitions, worked examples and the limits of what the data can tell you.
Topics: Measurement / Account diagnosis / Launch planning
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Diagnosis
What to investigate when Amazon ad spend rises
Separate click costs, conversion and product mix before changing bids.
Launch planning
Planning a launch around inventory and evidence
Connect the learning budget with the stock needed to support demand.
When the question is specific to your account
A guide can explain the method. A review can help you apply it to the products, data and operating constraints behind your business.
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